3M+
users reached
+80%
efficiency wins
3
design systems built
10+
engineer teams supported
Overall stats
Simplifying Element Hierarchy
Led the modernization of the the elements panel to improve how users organize, reorder, and manage elements within a complex visual builder environment.
ROLE
PROBLEM
New users were churning before reaching value because the interface felt outdated and organizing page elements was technically unintuitive.
RESULTS
Increased efficiency of adding and grouping elements
Reduced friction of compounding interactions
Onboarding time reduced by 20%
Scannable navigation & easy discovery
Created a clear visual icon system that allowed users to quickly scan and identify categories of elements in the layer panel, improving discoverability and reducing cognitive load when navigating complex page structures.
Added hierarchy
Restructured element hierarchy and grouping logic so users could better understand relationships between elements. Introduced clear structural rules such as separating floating elements into a dedicated top-level grouping to prevent structural conflicts and reinforce predictable layout behavior.
High-Efficiency controls
Designed improved drop zones, keyboard shortcuts, and mutli-element interaction controls that made it significantly easier to manage large element structures. These refinements removed compounding friction in high-density pages and enabled users to confidently manage complex layouts at scale.